Ivan Lopatkin

Helping companies understand their business through data

Numbers by themselves mean nothing. I turn them into a language that business can use to think and make decisions.

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Who I am

Analytics Manager at MTS Urent & Jet — the largest kick-sharing platform in Russia, CIS and Latin America. I extract data from various sources and turn it into clear stories: where customers are, where money is, where weak spots are, and where to move next.

I also help small businesses: owners don't need SQL — they need to understand if they're making money this month, who their customers are, and what keeps them. That's exactly what I provide.

What I do

I don't overwhelm business with terms and charts for the sake of charts. Instead:

  • I show where business earns and where it loses
  • I explain why customers leave or stay
  • I make expenses and revenues transparent and predictable
  • I build or develop analytics teams if the company needs a turnkey system

Case Studies

MTS Urent & Jet

built a metrics and forecasting system, made P&L transparent and manageable for management.

Russian Post

helped top management transition from Excel to interactive dashboards, and built operational analytics: accelerated first and last mile, reduced backlogs and delays, decreased shipment losses.

Beeline

worked in big data, created internal products and B2B solutions based on spatial analysis of mobile operator customers.

Small Business

implemented sales and marketing analytics: UTM tags, Telegram bots, access to digital content. Owners started seeing what brings money and what doesn't.

Testimonials

«I was running around with Excel files and notebooks. Spent a huge amount of time on manual work. With Ivan, we built a platform that allowed us to manage a league of predictors and attract new participants».

Dmitry Potapov
Dmitry Potapov
founder of a non-profit platform for sports event prediction

«Together with Ivan, we made our communication channels analyzable, built funnels through the platform: website, telegram bot, CRM».

Darya Morozova
Darya Morozova
coach-marketer

Contacts

Want to understand what's happening with your business — and what to do about it?

Write to me, and we'll find a solution.