I build analytics for businesses — including my own page. Everything below is collected in real time: events, funnel, visitor behavior. My approach in miniature.
Ivan Lopatkin
Helping companies understand their business through data
Numbers by themselves mean nothing. I turn them into a language that business can use to think and make decisions.
Contact meliveThis site analyzes itself
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visitors
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avg. time on page
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reach the contacts
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“contact me” clicks
How visitors read this page
Who I am
Analytics Manager at MTS Urent & Jet — the largest kick-sharing platform in Russia, CIS and Latin America. I extract data from various sources and turn it into clear stories: where customers are, where money is, where weak spots are, and where to move next.
I also help small businesses: owners don't need SQL — they need to understand if they're making money this month, who their customers are, and what keeps them. That's exactly what I provide.
What I do
I don't overwhelm business with terms and charts for the sake of charts. Instead:
- I show where business earns and where it loses
- I explain why customers leave or stay
- I make expenses and revenues transparent and predictable
- I build or develop analytics teams if the company needs a turnkey system
Case Studies
MTS Urent & Jet
Built the metrics and forecasting system. P&L stopped being a black box: management sees where the company earns — and manages it, not guesses.
Russian Post
Moved top management reporting from Excel to interactive dashboards and built operational analytics: faster first and last mile, fewer backlogs, delays and lost shipments.
Beeline
Big data and geoanalytics: internal products and B2B solutions built on spatial analysis of mobile operator data.
Small Business
Turnkey sales and marketing analytics: UTM tags, Telegram bots, paid content access. The owner sees what makes money — and what doesn't.
Testimonials
«I was running around with Excel files and notebooks. Spent a huge amount of time on manual work. With Ivan, we built a platform that allowed us to manage a league of predictors and attract new participants».
«Together with Ivan, we made our communication channels analyzable, built funnels through the platform: website, telegram bot, CRM».
Contacts
Want to understand what's happening with your business — and what to do about it?
Write to me, and we'll find a solution.
